GHD
The GHD campaign was for a well known agency called TBWA Manchester, based in Didsbury, Manchester. The campaign was to produce ads for the new campaign 'Dark or Pure'. It meant involving elements of black and white but trying to avoid the immediate concept of black being evil and white being good and angelic.
The idea's I came up with don't involve as much association with black and white, but show the concept of change. Something that looks appealing but can be dangerous. This was my concept of black and white, dark and pure.
The creative directors at TBWA mentioned that my work looked to be more GHD branding as a whole and looks as though I have been working with GHD to come up with different idea's rather than just focusing on the black and white, dark and pure theme, which I took as positive criticism.
The campaign strategy is 'Transform with GHD'.
Design of the boxes.
These are some of the boxes I have designed for the boxes of the GHD's. They would have different textures on each box.
