Milk
The advertising campaign for Milk was to promote the advantages of Milk to everybody. To promote the many benefits that milk does have, was a fun campaign to produce as there was alot to work with.
The main strategy was using the benefits of milk and also including a small paragrah of text to explain each advantage on the sunday supplement pages.
I also created 2 Milk web pop ups which include the strapline ' It's better than you think '.
Sunday Supplement. DPS. (Double Page Spread).
The first Sunday supplement DPS I created was using a tablet packet and making the actual capsules into milk bottle shapes. The small text at the bottom explains how milk helps to fight infection in the body.
Sunday Supplement. DPS.
To show that Milk helps to build your immune system, using a needle is to also portray that people have injections to help keep your immune system and body in working order. The small paragraph at the bottom explains how Milk does help to build your immune system with the vitamins and minerals in Milk.
Sunday Supplement. DPS.
Milk is high in potassium, so to show this, creating Milk bottles in to banana's themselves was a simple and effective way to show its benefits of potassium intake. Again, the paragraph at the bottom would explain the benefits of potassium in the body.
Sunday Supplement. DPS.
Milk has good benefits for the skin. To show the advantages of Milk for the skin, looking into how people take care of their skin, it is mainly through moisturising and taking care of skin. Using a moisturising pot can show that Milk has its extra benefits for the skin. the small paragraph at the bottom of the Sunday supplement, explains how it is beneficial.
Sunday Supplement. DPS.
This ad has been used as an Adshel poster to promote Milk being good for your eyesight. There is no strapline as I feel it speaks for its self.
Adshel.
Here is the eye sight ad as an Adshel ad.
T Shape Poster
