Halifax
The advertising campaign for Halifax was part of the Clear Channel Adshel awards competition 2008. It was to advertise that students can get a high overdraft with a Halifax student account. The competition required 96 sheet posters and also Adshels.
The strategy for the campaign is 'Always giving you extra'.
96 Sheet.
This is to show that halifax gives you extra by using a bartender, a maid, a chef and and shoe sales assistant to show that extra choice.
Adshel.
Again, the cash machine symbols show the extra's and the choice that Halifax can give you.
Adshel.
The vouchers here show instead of the booklets in the bank, the choice of vouchers would show places that students would like to shop, or take advantage of offers from certain places that will give them extra and save them money.
Adshel.
This ad shows that some of the selections shown, are for Halifax customers who want more of a choice and this shows that that is what they can get if they choose the student account.
