Scouts
The advertising campaign was part of the MPA Roses competition 2008. The competition was to advertise that Scouts is cool. It was also to promote that scouts is not just a hobby, it can help young children, girls and boys, to develop skills and hobbies for later on in life, and help them to achieve what they want to achieve, and making it fun.
My campaign strategy was "Wear With Pride'. I went with this strategy to say not only will you wear the badges you achieve in scouts with pride, but also any scars, bruises and bangs, will be worn with pride, and most likely have an adventurous strory behind each scar, bang or bruise.
Double Page Spread.
Here is an image of a Scout who has just achieved their orienteering badge.
DPS.
Achieving their fire badge.
DPS.
Accomplishing their mountaineering badge.
DPS.
Achieving their climbing badge.
